SEO report of rutgersbooks.com

Redirected to rutgers.bncollege.com/webapp/wcs/stores/servlet/BNCBHomePage?storeId=58552&catalogId=10001&langId=-1

Rutgers University Official Bookstore | Textbooks, Rentals ...

rutgers.bncollege.com/webapp/wcs/stores/servlet/BNCBHomePage?storeId=58552&catalogId=10001&langId=-1

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : rutgers.bncollege.com/webapp/wcs/stores/servlet/BNCBHomePage?storeId=58552&catalogId=10001&langId=-1

Character length : 100

Title
Rutgers University Official Bookstore | Textbooks, Rentals, Sweatshirts, Tees, Hats
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
There is robots.txt file.
https://rutgers.bncollege.com/robots.txt
User-agentDisallowed for the search engines
*
  • All subpages are allowed to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Rutgers University Official Bookstore | Textbooks, Rentals, Sweatshirts, Tees, Hats

Character length : 83

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
020200
Heading structure in the source code
  • <H4> SIGN UP AND GET
  • <H4> Continue as Guest
  • <H2> Reset Your Password
  • <H2> Reset Your Password
Word cloud
  • navigation24
  • skip24
  • accessories19
  • password18
  • email13
  • supplies10
  • apparel9
  • textbooks8
  • reset7
  • gifts7
  • close7
  • account7
  • expand6
  • please6
  • rutgers6
  • address6
  • enter6
  • university5
  • new5
  • electronics5
  • computer4
  • list4
  • faculty4
  • year4
  • collection4
  • sign4
  • after4
  • school4
  • women's4
  • yuzu4
  • resources3
  • frames3
  • spirit3
  • specialty3
  • choose3
  • graduation3
  • holders3
  • back3
  • textbook3
  • tops3
  • diploma3
  • version3
  • bags3
  • bookstore3
  • rentals3
  • continue3
  • hats3
  • sweatshirts3
  • official3
  • tanks2
  • t-shirts2
  • pet2
  • men's2
  • performance2
  • bottoms2
  • history2
  • sweaters2
  • shirts2
  • outerwear2
  • content2
Keyword matrix
wordtitledescriptionsheading
navigation
skip
accessories
password
email
supplies
Two Word cloud
  • skip navigation13
  • email address5
  • rutgers university4
  • enter your3
  • your password3
  • password reset3
Three Word cloud
  • close reset your3
  • close enter your2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 20 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.40
Flesch Reading Ease
54.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.80
Dale–Chall Readability
6.00
SMOG Index
8.50
Spache Readibility
5.00
Number of letters
6476
Number of words
1186
Number of sentences
387
Average words per sentences
3
Number of syllables
2087
Syllables in words
2049
Average syllables in words
1.76
Number of words in first three syllables
330
Percentage of word / syllables
27.82
Words not in Dale-Chall easy-word list
436
Words not in Spache easy-word list
213

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<font>5
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<font>5
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,319 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
45
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://staticx.ibncollege.com/.. /jquery-2.1.1.min.js

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/GoogleAdServerJS.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/libs/jquery-1.7.1.min.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/libs/jquery-1.7.1.min.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/users.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/jquery.simplemodal.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/remote_cont.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/jqModal.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/newMinishoppingCart.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/shoppingCart.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/Coremetrics/eluminate.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/Coremetrics/BNCB_cmdatatagutils.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/common.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript/jquery.cookie.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/libs/underscore.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/libs/backbone.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/libs/jquery.better-autocomplete.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/plugins.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/script.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/customInput.jquery.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/libs/modernizr-2.6.2.min.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/updatedscript.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/CDSSOcheckoutSignIn.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/tracking.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/productZoom.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/form.validator.js
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/javascript_new_ui/nucaptcha.assist.js
File size of all javascript files combined
810.35KB
Javascript minifying
You can save 63.9KB (46% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/css_new_ui/style.css
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/css_new_ui/main.css
  • http://rutgers.bncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/css_new_ui/BNCB_fonts.css
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/css_new_ui/theme.css
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/css_new_ui/BNCB_theme.css
  • http://staticx.ibncollege.com/wcsstore/ConsumerDirectStorefrontAssetStore/css/confirmpopup.css
File size of all css files combined
297.79KB
CSS minifying
You can save 10.6KB (24% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
37.13KB
Gzip compression
Error! By using Gzip you can save 12.4KB (75% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
31
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://tracker.marinsm.com/tracker/async/518wse26072.js53.2 minutes
https://rutgers.bncollege.com/docs/content/fbIcon.png60 minutes
https://rutgers.bncollege.com/docs/content/rss.jpg60 minutes
https://rutgers.bncollege.com/docs/content/shop_gear.png60 minutes
https://rutgers.bncollege.com/docs/content/shop_textbooks.png60 minutes
https://rutgers.bncollege.com/docs/content/twitterIcon.png60 minutes
https://rutgers.bncollege.com/.. /m-global.css60 minutes
https://rutgers.bncollege.com/.. /btn-cross.svg60 minutes
https://rutgers.bncollege.com/.. /search_dark.svg60 minutes
https://staticx.ibncollege.com/.. /ajax-loader.gif60 minutes
https://staticx.ibncollege.com/.. /jquery.mobile-1.4.5.css60 minutes
https://staticx.ibncollege.com/.. /jquery.mobile.iscrollview.css60 minutes
https://staticx.ibncollege.com/.. /m-common.css60 minutes
https://staticx.ibncollege.com/.. /m-edit-course-info.css60 minutes
https://staticx.ibncollege.com/.. /m-find-my-textbook.css60 minutes
https://staticx.ibncollege.com/.. /footer-logo.jpg60 minutes
https://staticx.ibncollege.com/.. /sprite.svg60 minutes
https://staticx.ibncollege.com/.. /BNCB_cmdatatagutils.js60 minutes
https://staticx.ibncollege.com/.. /eluminate.js60 minutes
https://staticx.ibncollege.com/.. /m-common.js60 minutes
https://staticx.ibncollege.com/.. /m-form-validation.js60 minutes
https://staticx.ibncollege.com/.. /m-miniCart.js60 minutes
https://staticx.ibncollege.com/.. /m-new-course.js60 minutes
https://staticx.ibncollege.com/.. /m-tracking.js60 minutes
https://staticx.ibncollege.com/.. /jquery-2.1.1.min.js60 minutes
https://staticx.ibncollege.com/.. /jquery.cookie.js60 minutes
https://staticx.ibncollege.com/.. /jquery.mobile-1.4.5.js60 minutes
https://staticx.ibncollege.com/.. /jquerymobile-swipeupdown.js60 minutes
https://staticx.ibncollege.com/.. /logo.jpg60 minutes
https://ssl.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
279.46KB
Image optimisation
You can save 218.5KB (93% compression) by optimising the images below:

 Links

We found a total of 196 different links.
Internal links: 177
External links: 19

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
23.45.103.35
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

shopbingu.com

shopbingu.com

shopfiu.com

shopfiu.com

sanjacintobooks.com

sanjacintobooks.com

shoptoledobookstore.com

shoptoledobookstore.com

shopspartangear.com

shopspartangear.com

shopucfbookstore.com

shopucfbookstore.com

shoptemplebookstore.com

shoptemplebookstore.com

uconnhuskyshop.com

uconnhuskyshop.com

rutgersbooks.com

rutgersbooks.com

iusbbookstore.com

iusbbookstore.com

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : COURSE INFORMATION , ( 0px from top )
  • H3 : Term click to collapse contents, ( 0px from top )
  • H3 : Department click to expand contents, ( 0px from top )
  • H3 : Course click to expand contents, ( 0px from top )
  • H3 : Section click to expand contents, ( 0px from top )
  • H1 : loading, ( 0px from top )
  • H1 : BARNES AND NOBLE AT RUTGERS UNIVERSITY, ( 10px from top )

 Typos

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